At the time, Target committed to spending more than $2 billion with Black-owned businesses, such as vendors, construction ...
With brand perception concerns pushing advertisers away from X, YouTube, Netflix and TikTok are among the ad platforms most preferred by consumers and marketers.
Praytell and YouGov asked U.S. audiences where they get their news and who they actually trust. Spoiler: It’s not who you think. The findings could and should rewrite your playbook — now. The term ...
Executives who actively and authentically engage with their audiences on LinkedIn better resonate with younger generations, says Ellie Dover. LinkedIn has become the go-to platform for building and ...
Chief communications officer Kathy Baird said the ‘Post’ is repositioning its PR team to build its “star talent unit” as it pulls back from promoting its journalism across other media.
Thrivers, survivors and 'pinkwashing' dominate October campaigns. What’s missing is education about the disease.
She discusses the main ingredients in the fast-food chain’s transformational, make-or-break refresh.
Shanelle Matthews, lead communications strategist for Black Lives Matter, tells Dipka Bhambhani about driving conversations from the 'hood to the White House.
The two teamed up to celebrate a popular cocktail that was invented in Puerto Rico.
Borrman has been Mozilla’s global communications leader since 2023.
The agency, which has traditionally referred to itself as a multicultural communications firm, is broadening its definition of identity to include a range of ‘dimensions’ beyond ethnicity.