Marketing Strategy - Most B2B professionals expect their firm's marketing budget will either increase or stay the same in ...

It looks at nine key steps for developing an effective strategy: brainstorm seed keywords, discover relevant search terms, ...

Explore five advanced AI use cases beyond content generation, helping B2B marketers increase leads, personalization, and ...

Advertising & Promotions - Most advertising decision-makers expect privacy laws will impact their ability to deliver ...

As the world's population increases and more people join social networks, how much are brands' follower numbers growing? What qualifies as a "good" social media audience growth rate? To find out, ...

Social media is often viewed among digital marketers as a tool for boosting brand awareness—and it is a good tool for that. But measurement of social media success is shifting from the quantity of ...

This infographic looks at what it takes to run a PR campaign that reaches the right people and benefits the business.

Corporate Pride initiatives lack depth, prioritizing profit over genuine allyship and failing to support the LGBTQ+ community ...

Thumbnail images for popular YouTube videos tend to be colorful, to feature human faces, and to contain text, according to recent research from Best SEO Companies. The report was based on analysis of ...

The pandemic has been a challenge for many people, with 53% of adults in the United States reporting that COVID-related stress has negatively affected their mental health. Working from home has ...

The median number of shares content pieces receive on social media has fallen over the past two years due largely to increased competition, changes made by Facebook, and the rise of private sharing, ...

The practice of framing—crafting a story with a message in mind—is essential to PR success. With the right framing, you can change narratives, highlight key themes, and build a strong brand image. An ...