Improving chemistry with clients, rapport building exercises and information sharing activities should be on-going, not just ...

The integrated campaign featuring Beyoncé reinterprets several of Levi’s most iconic advertisements, bringing them into the modern era.

Campaign Middle East asks production house experts if shorter deadlines and tighter budgets are curtailing creativity in the ...

Every month, The Spin maintains an account of mishaps in the world of communications. Here are some we noticed in August 2024 ...

THE HUMAN ROLE IN GEN AI . Resistance and evolution are two remarkable opposing forces. In art, music, technology, we ...

Manchester United’s Matt McKie speaks to Campaign Middle East about positive brand and revenue impact through Middle East ...

Alex Malouf shares a personal take on PR and communications in Saudi Arabia - touching upon talent, risk, and dealing with global media.

Petromin Corporation's Hussein M. Dajani shares why it's important to understand that Saudi Arabia is more than just another ...

The biggest challenge to tackle across our region is shifting from a conformist to a free-thinking mindset across all sectors ...

While buzzwords like ‘data-driven’ and ‘AI’ are prevalent in the industry, it’s essential to remember that the true value of ...

At least 86 per cent of all generations expect targeted and relevant communications based on their generational preferences: ...

MiQ MENAT's Wassim Mneimneh responds to questions on the future of ads in a world where both cookie-based and cookieless ...