Chalhoub Group’s Marilena Hadgianni emphasises the need to prioritise trust, embrace transparency, and respect cultural ...

Cars24 Arabia’s Utkarsh Verma says opportunities within the evolving adtech landscape must be embraced to optimise brand ...

A call for production houses to create content that is not just visually stunning, but also resonates with people in the ...

The three-year contract will see The Romans supporting Audi Middle East with PR and communications across key markets in the ...

Improving chemistry with clients, rapport building exercises and information sharing activities should be on-going, not just ...

Campaign Middle East asks production house experts if shorter deadlines and tighter budgets are curtailing creativity in the ...

Manchester United’s Matt McKie speaks to Campaign Middle East about positive brand and revenue impact through Middle East ...

THE HUMAN ROLE IN GEN AI . Resistance and evolution are two remarkable opposing forces. In art, music, technology, we ...

Snap's Youmna Borghol and OMG's Chris Solomi discuss the power of AR Lenses in driving active attention and brand outcomes.

Petromin Corporation's Hussein M. Dajani shares why it's important to understand that Saudi Arabia is more than just another ...

Every month, The Spin maintains an account of mishaps in the world of communications. Here are some we noticed in August 2024 ...