Martha Stewart Uses Merit Beauty’s Minimalist Stick for Quick, Skin-Like Coverage
Scouted selects products independently. If you purchase something from our posts, we may earn a small commission.Ever since ...
Martha Stewart, 83, Shares Her 5-Minute Makeup Routine That’s ‘Easier Than Making a Pot of Soup’
Before a day spent on her farm, Martha Stewart doesn’t want to spend forever getting ready—there’s too much else to do. And ...
Martha Stewart Lengthened Her Lashes with This $26 Mascara from a Celeb-Used Brand: ‘I Like to Show Them Off’
Martha Stewart’s makeup look includes the Merit Beauty mascara that’s part of Hilary Duff’s routine and has previously been used on Mandy Moore and Sarah Jessica Parker. Stewart also used a PEOPLE ...
The serial entrepreneur behind Merit, Versed, and Cameron Diaz’s Avaline found repeat success by targeting the ‘xennial’ female shopper
Between Gen X and millennials, there's a micro-generation called "xennials." Born between the late 1970s and early 1980s, the ...
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'Nobody Wants This' Star Kristen Bell Uses This Affordable Foundation Stick for Flawless Skin
Kristen Bell is seeing a TV resurgence at the moment, thanks to starring in the hit Netflix series Nobody Wants This. But ...
Martha Stewart shares her ‘under-five-minute’ makeup routine: ‘Easier than making a pot of soup’
The domestic doyenne embraced minimal makeup during the clip, reaching for Merit’s two-in-one foundation and concealer stick — The Minimalist ($38) — before swiping on the equally portable Bronze Balm ...
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4 Editors Tried Almost Every Product From Celeb-Loved Merit Beauty-Here's What We Think
One gem we’ve been obsessed with since it first launched in 2021 is Merit Beauty. If you’re not familiar with Merit, it’s a clean, vegan, cruelty-free minimalist makeup brand that hopes to simplify ...
How Beauty Brands Built The Runway Into Their Business Model
From Balmain's models holding brand-new perfume bottles and make-up to a slew of brands teasing new product launches, beauty ...
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A Beauty Brief Blush Roundtable
It was a summer filled with the newfound anxiety of “blush blindness.” From sunset blush to cream or powder, to Rare Beauty’s ...