The enthusiastic response to his music has been driven in part by the perception that he’s a political vessel. But what exactly are his politics?

Kendrick Lamar‘s highly anticipated Super Bowl 2025 halftime show is right around the corner, and now fans can celebrate with new merch. The West Coast rapper's creative agency, pgLang, has released a new collection of sweatshirts,

Kendrick Lamar did "Alright' his last time out as a Super Bowl halftime performer. What will he rap as the 2025 headliner?

Kendrick Lamar has just surprise-dropped his Halftime Show collection ahead of his performance with SZA on February 9. The collection includes a graphic T-shirt, hoodie, and shorts, and is sure to sell out fast.

The "Not Like Us" rapper will perform during Super Bowl LIX halftime as the Philadelphia Eagles and Kansas City Chiefs face off in New Orleans.

The Grammy Award-winning artist teamed up with the American fashion designer to release a line of special edition Super Bowl LIX shirts, shorts, and tees

Super Bowl merch collection created in collaboration with designer Willy Chavarria includes tees, hoodies, and a $750 satin jacket.

With his highly anticipated Super Bowl performance occurring only a week after the Grammys, many are wondering if it will impact Kendrick Lamar's attendance.

Kendrick Lamar has teamed up with fashion designer Willy Chavarria for a limited-edition collection celebrating his upcoming performance at Super Bowl LIX. The collection features a hoodie, t-shirt, gym shorts, and a bomber jacket, with all proceeds going to benefit individuals and organizations impacted by the recent wildfires in Los Angeles.

Chavarria and Lamar first worked together in 2023 on the entertainer’s custom festival looks and are longtime fans of each other’s work. For this line, they tapped into their shared California roots — the 37-year-old rapper was born in Compton, Calif., while t he 58-year-old designer was born in Fresno, Calif. — for inspiration.