Amazon announced the revamped Alexa+ voice assistant, with “more personalized and conversational” generative-artificial-intelligence features, at a live event Wednesday. It starts rolling out to Echo devices with display next month,

Amazon unveiled Alexa+, a new service that integrates generative AI natively into the company’s longtime voice assistant — promising free-flowing conversations, plus the ability to learn user preferences over time to personalize the experience,

Amazon’s generative AI-powered Alexa+ will pull from the Amazon Bedrock library of large language models to perform household tasks and answer natural language queries, Amazon announced on. Amazon Alexa competes with Apple’s Siri,