Building on its reputation as a premium ocean cruise line, Celebrity Cruises announced a new offering, Celebrity River Cruises, a luxury river cruise line. The line has already ordered ten new ships to compete in the highly profitable river cruise market.

Celebrity Cruises is launching a new river cruise brand, Celebrity River Cruises, with 10 ships to sail Europe's iconic rivers, offering premium travel experiences.

Royal Caribbean Group announced that its premium brand, Celebrity Cruises, will usher in a new era in river cruising with the 2027 launch of Celebrity Rive | Royal Caribbean Group's premium brand, Celebrity Cruises,

Celebrity Cruises is looking to replicate its luxury ocean cruise experience for passengers on the world’s top rivers.

Royal Caribbean today announced the launch of Celebrity River Cruises, a premium river cruise vacation that will begin taking bookings this year, according to a press release. The Company has committed to an initial order for 10 transformative ships and plans to sail in 2027.

Celebrity Cruises (part of the Royal Caribbean Group), a brand known for its high-end ocean voyages, is now planning to set sail on Europe’s rivers.

Celebrity Cruises has ordered 10 river ships and it will begin taking bookings this year. The premium cruise line said it would bring “the elevated design and sophistication of the Edge series ocean ships to the river”. Celebrity River Cruises’ debut programme will start in 2027.

Best known for its amenity-packed mega-ships, Celebrity Cruises plans to launch 10 river vessels, with the first operating in Europe by 2027. It will be the first time Celebrity has operated river ships of any kind, said Laura Hodges Bethge, the line’s president, in an exclusive interview with T+L.

Bookings are already off to a record start in 2025 for Royal Caribbean, and the company is now set to expand its offerings further by breaking into river cruises, the CEO told Skift.