In retirement, Roger Federer continues to have a major impact on the sports world. Since partnering with On in 2020, the tennis legend has helped elevate the Swiss sportswear brand to new heights.

World No.13, Ben Shelton reacted to the latest brand endorsement video dropped by sportswear company ‘On’, featuring Roger Federer and Sesame Street character Elmo.

Roger Federer is a marketing powerhouse on his own, and it's best put in Nike's former tennis director Mike Nakajima's words ...

Young, vibrant personalities are part of On's foray into tennis sponsorships that feature young, charismatic athletes from across the globe ...

Roger Federer appears alongside Elmo in a new Super Bowl commercial for the running shoe brand, On, that has them debating which letters are actually on the sneaker.

On Holding has shown strong revenue growth since its 2019 IPO, achieving a 44.85% CAGR and positive FCF since 2023. Read why ...

Sneaker brands always love the Super Bowl, and this year, viewers can expect surprises. Elmo is making an appearance with ...

João Fonseca silenced the Argentine crowd and won the Buenos Aires ATP on Sunday (16), with a tough victory over Francisco ...

Following its much talked about Super Bowl commercial on Sunday, On is back with Sesame Street’s Elmo for a new campaign ...

Tiger Woods’ Sun Day Red on Tuesday unveiled PGA Tour rookie Karl Vilips as its first brand ambassador. The 23-year-old ...

The athletic brand’s campaign takes a gentle approach to sports, in contrast to Nike’s recent focus on the costs of winning.

Across the planet, our 43 licensed editions span six continents, 69 countries and 31 languages. They all share the same ...