Ads through AI are not a unique Google idea, of course. Microsoft has been playing with ads in its Copilot AI chatbot, as has Perplexity with its sponsored follow-up questions. Amazon has pursued something similar, albeit in reverse, by making its Rufus AI chatbot also offer sponsored suggestions for purchases.

In a newsletter (email) to Gemini Advanced subscribers today, Google teased what will be available in the coming months.

The next update is an agent-based tool that can take actions automatically, allowing users to be more productive by saving time. In this category, there is Project Mariner, which was previously announced by Google CEO Sundar Pichai to be coming to the Gemini app this year.