The answer is value. When the client provides a budget, agencies are competing to deliver value for that budget. Evaluating ...

Company overhead - or in others words the ongoing expenses a business incurs that are not directly related to the production ...

The ad industry has always been ageist. So when Bram Williams, strategist and founder of AW (formerly Archibald/Williams), ...

Queensland-born Edwards is a Walkley Award-winning journalist and will return to Seven after a stint at Network 10, where she ...

German automobile manufacturer Volkswagen has extended its global creative agency contract with DDB for three years, ...

Independent performance marketing agency Bonfire experienced Google's first live AI Overview search result, during organic ...

The digital out-of-home (DOOH) media and EV charging network has seen a “huge increase” in both client spend and client ...

Automotive manufacturer Chery Motors has appointed M&C Saatchi to launch the Jaecoo brand of SUVs in Australia. M&C Saatchi’s ...

Omnicom agency TBWA is now the frontrunner to win Defence Force recruitment creative account, insiders said. Sources said a ...

Independent, full service media and creative agency AFFINITY has, with Anisimoff Legal, launched a comprehensive whitepaper, ...

Non-Greens don’t consider themselves environmentally conscious. The share of Non-Greens is higher in the US (23%) and ...

Consultation allows viewers and the community to let broadcasters know about the standards they expect when watching ...