The Media Ratings Council (MRC) on Wednesday formally accredited Nielsen’s Big Data & Panel National TV measurement product, ...

The first College Football Playoff National Championship under the expanded 12-team format took a bit of a ratings hit, as ...

The 2025 inauguration also saw a 19.75% viewership downtick from Trump’s first inauguration in 2017, which scored 30.64 ...

Inauguration viewership has varied over the years, from a high of 41.8 million for Reagan in 1981 to a low of 15.5 million ...

The Media Rating Council has approved the accreditation of Nielsen's Big Data + Panel TV ratings measurement. The new method ...

"This effort marks the first time MRC has accredited a hybrid panel/big-data product inclusive of persons level estimates," ...

The Media Rating Council approves the company's use of traditional panel sampling alongside input from millions more homes.

A massive part of the conversation around sports ratings and all their attendant sports business impacts on rights deals, advertising prices, and beyond is how they’re measured. While there are ...

The Media Rating Council has completed its accreditation process covering Nielsen’s innovative Big Data + Panel National TV ...

During December, audiences in Mexico increased their streaming usage by 0.7 points compared to the previous month, accounting for 22.3% of TV viewing.

Nielsen's Big Data + Panel technology which includes measurement of smart-TV audiences, won backing from the Media Rating ...