More than 50% of ads endorsed by celebrities belong to the top three sectors—food and beverages, personal care, and household ...
The spending commitments include ads on Prime Video and Amazon's live sports telecasts, such as the National Football ...
Amazon's video ad revenue for the 2024-25 upfront period has exceeded the tech giant's internal target of $1.8 billion, a ...
Advertisers negotiate large TV and streaming ad commitments for the coming 12 months in the upfront ad market, which recently ...
Amazon has exceeded its goal of attracting US$1.8bil in ad-spending commitments on its video-streaming services for next year ...
Advertisers negotiate large TV and streaming ad commitments for the coming 12 months in the upfront ad market, which recently ...
Amazon has exceeded its goal of attracting $1.8 billion in ad-spending commitments on its video-streaming services for next year, The Information reported on Thursday citing a person with direct ...
Film stars led the way, accounting for more than 75% of the total celebrity-endorsed ads, followed by athletes at 14% and television stars at 11%. Furthermore, the volume of celebrity-endorsed ads ...