State Farm said it was backing out of its plan to air an ad during the upcoming Super Bowl due to the wildfires in Southern California.

State Farm will not be advertising during the Super Bowl as originally planned, as their attention will be on helping the people of Los Angeles. State Farm said in a news release sent to WMBD that their main focus is to help their customers who have been impacted by the tragedy

The Super Bowl commercial would have been the second consecutive spot from the insurance giant, after Arnold Schwarzenegger played 'Agent State Farm' in last year's game.

The insurance company canceled thousands of California homeowners' insurance policies last year in an attempt to avoid "financial failure."

State Farm often runs commercials during NFL games, but the insurance company won’t have an ad presence during Super Bowl 2025 in the wake of the fires that have devastated the Los Angeles

It's unclear how the Super Bowl will otherwise be impacted by the devastating wildfires still raging across Los Angeles

Insurance giant State Farm has canceled a Super Bowl ad that was set to air during the big game in February — in part, it said, over the raging wildfires in California. “Our focus is firmly on providing support to the people of Los Angeles.

Insurance giant State Farm will not be airing a commercial during the 2025 Super Bowl following intense criticism related to the wildfires devastating California. Rather than shoveling out the estimated $7 million required for Super Bowl ad time,

State Farm announced it will pull its Super Bowl ad and instead focus on its customers who have been affected by the LA wildfires.

State Farm confirmed Friday that it is pulling an ad that was going to run during next month's Super Bowl, as the company receives criticism for recently canceling California homeowners' insurance. “State Farm,

Insurance company State Farm has canceled plans to air a spot during Super Bowl 59, citing the ongoing fires in Los Angeles as the company’s primary focus.