Whether on the field of play, on social media or emblazoned on replica kit, it is clear that Nike and Adidas crush the competition when it comes to sports branding Football is the main battleground ...

Brands like Hoka and On are threatening Nike in the running-shoe category. It could turn to prior Adidas competition to ...

Mexico’s largest soccer team, Club America, has signed a multi-year partnership with Adidas AG, bringing its contract with ...

Nike’s shown the sneaker world it has every intention of keeping its foot on the gas coming into the new year. Typical of the original Field General worn by NFL legends Archie Manning and Dan ...

LeBron James almost wore adidas. James was still in high school and being pitched by sneaker consultant Sonny Vaccaro to say no to Nike and instead wear the adidas brand. Vaccaro purportedly ...