SKIMS and Nike joined forces to "disrupt the industry" and create top-notch, new activewear that works for athletes of all levels.

Nike and SKIMS, the women’s clothing brand co-founded by Kim Kardashian, are joining forces on a new venture. The two companies announced this week the launch of NikeSKIMS with plans to “disrupt the global fitness and activewear industry.

Nike's decision to partner with Skims comes as it looks to claw back market share and return to growth under new CEO Elliott Hill.