Products that are natural extensions of other product lines are ideal private-label products. For example, your product might be a rack that allows people to bake four sheets of cookies at a time ...

Amid renewed investment by grocers in their store-branded offerings, studies show many shoppers no longer see store brands as ...

Costco's Kirkland Signature brand is another standout example of private label success. Kirkland Signature generated $56 billion in revenue for Costco during its last fiscal year, accounting for ...

This is the holy grail of retailer private label strategy—the ambition of retailers around the world, regardless of retail type or size. A leading example of the premium-lite strategy is Canadian ...

Delaware State University launches its own private label merchandise, with sales supporting student scholarships.

Store brands have evolved from inferior generic alternatives into private-label offerings that can compete with name brands ...

Private-label brands are “having their moment,” according ... for her family—Heinz ketchup and Kraft Dinner, for example—Laverty said she’s switched to private labels for many things ...

Walmart is full of discounted items and high-quality food that costs very little, but you do have to know how to sort out the ...

Most American households are living paycheck to paycheck. Unless they change their spending habits, they may never have enough money to save for emergencies, retirement or other life goals.

Private-label brands are “having their moment,” according to a report ... are “deal breakers” for her family — Heinz ketchup and Kraft Dinner, for example _ Laverty said she’s switched to private ...