The Hermès Birkin bag is the ultimate status symbol in the fashion world. Known for its structured silhouette, luxe leather, and iconic gold hardware, the Birkin isn’t just a bag—it’s an investment. With prices starting at tens of thousands of dollars and soaring into six figures for the most rare versions,

Walmart is adding tens of thousands of pre-owned luxury handbags, jewelry and watches to its marketplace through a partnership with resale platform Rebag.

Walmart announced it had partnered with the luxury consignment store Rebag to list hundreds of authenticated, "pre-loved" designer accessories in a special online bout

Walmart seems to have been paying close attention to all the hubbub about its so-called "Walmart Birkin" or "Wirkin"—the under-$80 Hermès imitator that skyrocketed to viral fame after it was tracked down by TikTokers this winter. The mega-retailer is responding not by dealing in more dupes, but helping shoppers get closer to the real things.

Hermès Birkin bags are internationally recognized as a status symbol. The brand markets the bag through its exclusivity, as it can’t be purchased through a standard retail experience. Birkins are bestowed upon those Hermès deems worthy, in back rooms of the store. A sacred exchange between you and your sales associate.

Shoppers took to Instagram and TikTok to rave about the bag. It quickly sold out online through a Walmart marketplace seller before disappearing from the retailer’s website altogether. The term ‘Walmart Birkin dupe’ has since become a trending search term on Google.

The move follows the viral success of the “Wirkin,” a dupe of the famous Hermès Birkin bag, and marks a significant step in Walmart’s resale business. By offering luxury goods at accessible prices, Walmart aims to broaden its appeal to high-income shoppers who have been driving recent sales growth.

The viral “Walmart Birkin,” an affordable alternative to the high-end Hermès Birkin bag, gained widespread attention on TikTok for mimicking the luxury look at a fraction of the price. Although Walmart has removed the listing, it inspired a market for stylish dupes.

Walmart (WMT) is making a big push into the luxury market and has tapped resale platform Rebag to attract wealthier shoppers.

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