Nielsen, Big Data

The Media Rating Council has approved the accreditation of Nielsen's Big Data + Panel TV ratings measurement. The new method ...
Monday's ceremony follows the usual pattern for presidents beginning a second term. Donald Trump ‘s second inauguration as ...
Fewer viewers tuned in to see Trump being sworn into office on Monday, estimates from the data analytics company Nielsen ...
President Donald Trump may be frustrated after these TV ratings of his inauguration. The ratings for Trump’s speech on Monday ...
A peak of 34.4 million people tuned in live to watch the president’s lunchtime swearing-in on the major TV networks, ...
CNN's Jake Tapper testified under oath in his network's defamation trial that he doesn't "pay attention to ratings," but his ...
President Donald Trump’s inauguration numbers are in, and the notoriously ratings-obsessed president isn’t going to be happy.