Nielsen's New Ratings Method Approved by Media Rating Council
The Media Rating Council has approved the accreditation of Nielsen's Big Data + Panel TV ratings measurement. The new method ...
Marketing Dive10d
Nielsen’s latest MRC accreditation returns it to measurement pole position
Accreditation of the firm’s Big Data + Panel offering could help re-entrench the former monopoly power ahead of the upfronts.
The Wall Street Journal on MSN8d
Nielsen to End Panel-Only Ratings That Have Measured TV for Decades
The dominant ratings provider hopes to fend off competitors by pivoting to a bundle that combines its consumer panels with ...
Nielsen Earns Accreditation for ‘Big Data + Panel’ Ratings Measurement
The Media Rating Council approves the company's use of traditional panel sampling alongside input from millions more homes.
Morningstar11d
THE MEDIA RATING COUNCIL ACCREDITS NIELSEN'S INNOVATIVE BIG DATA + PANEL NATIONAL TV MEASUREMENT
NEW YORK, Jan. 22, 2025 /PRNewswire/ -- The Media Rating Council (MRC) has completed its accreditation process covering Nielsen's innovative Big Data + Panel National TV measurement, after ...
Variety on MSN11d
Nielsen’s Big Data + Panel Technology Wins Accreditation Ahead of TV Upfront
Nielsen's Big Data + Panel technology which includes measurement of smart-TV audiences, won backing from the Media Rating ...
TheWrap11d
Nielsen’s New Ratings Method Approved by Media Rating Council
The Media Rating Council has approved the accreditation of Nielsen’s Big Data + Panel TV ratings measurement. The new method for analyzing TV ratings combines the firm’s panel measurement ...