Peloton shares popped Friday after analysts at Canaccord Genuity upgraded the company’s stock to “buy” from “hold.”

The rise in Peloton’s stock reflects investor optimism following Canaccord Genuity analyst Susan Anderson’s reassessment of the company’s prospects. Anderson cites Peloton’s position as a leader in the connected fitness industry, with a substantial and loyal member base of 6 million that generates a high-margin recurring revenue stream.

Investors looking to get their portfolio in shape should consider fitness stock Peloton Interactive (PTON), according to investment bank

Peloton Interactive is on a track for growth and shares look like a buy, Canaccord analysts say. Susan Anderson and Alec Legg upgraded shares of the at-home fitness company to Buy from Hold and maintained a price target of $10.