Products that are natural extensions of other product lines are ideal private-label products. For example, your product might be a rack that allows people to bake four sheets of cookies at a time ...

This is the holy grail of retailer private label strategy—the ambition of retailers around the world, regardless of retail type or size. A leading example of the premium-lite strategy is Canadian ...

Costco's Kirkland Signature brand is another standout example of private label success. Kirkland Signature generated $56 billion in revenue for Costco during its last fiscal year, accounting for ...

Delaware State University launches its own private label merchandise, with sales supporting student scholarships.

Over the past few years, consumers have been buying more private-label products at the grocery store to save money — and the ...

Store brands have evolved from inferior generic alternatives into private-label offerings that can compete with name brands ...

Private-label brands are “having their moment,” according ... for her family—Heinz ketchup and Kraft Dinner, for example—Laverty said she’s switched to private labels for many things ...

New features like negative keywords and improved reports help refine campaigns, offering more control for advertisers.

Costco reports that it is dropping prices on numerous items following an increase to its membership fees. Here's why.

Most American households are living paycheck to paycheck. Unless they change their spending habits, they may never have enough money to save for emergencies, retirement or other life goals.

According to the survey, 37% of consumers have started their shopping journeys. As expected, Amazon Prime Deal Days and Black ...

Private-label brands are “having their moment,” according to a report ... are “deal breakers” for her family — Heinz ketchup and Kraft Dinner, for example _ Laverty said she’s switched to private ...