Bud Light had one of the worst years of its existence as it faced a massive boycott and lost its spot as the top-selling beer ...
Bud Light Senior VP of Marketing Todd Allen told Fox News Digital how the beer maker's well-received Super Bowl ad starring Shane Gillis and Post Malone came together.
Like many beers, Bud Light has seen potential customers gravitate to other kinds of alcoholic beverages, including craft brews and seltzers, while other would-be drinkers opt to cut back on alcohol ...
Busch's Bud Light revealed former NFL quarterback Colin Kaepernick as its new brand ambassador, contrary to online discussion ...
As we start a new year halfway through the 2020s, it merits looking back and seeing what lessons we can draw from the first ...
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Many of the commercials in this year’s big game returned to traditional tropes like beer-drinking dads and women in bikinis.
“These guys are incredible partners, they’re fans, and they fit with what our our fans and drinkers want and expect from Bud Light on all their passion points and occasions as well.” But the spot also ...
For the second year in a row, Peyton Manning will be joined by Post Malone in Bud Light’s Super Bowl commercial. Manning and Malone will be joined by comedian Shane Gillis in the ad that shows the ...
Like many beers, Bud Light has seen potential customers gravitate to other kinds of alcoholic beverages, including craft brews and seltzers, while other would-be drinkers opt to cut back on ...