The famed turkey brand just announced its Cook From Frozen Premium Whole Turkey, which essentially requires just two steps: Remove turkey from packaging. Roast it. "No more need for planning days in advance to thaw,

If you dread the Thanksgiving feast preps, Butterball has at least one step in the process you can cut. Butterball has a new "cook from frozen" turkey you don't have to thaw. Cooking the turkey is now two steps: unwrapping and popping it in the oven.

Butterball just introduced its Cook from Frozen Premium Whole Turkey, which customers can simply remove from the freezer and pop into the oven on the big day. The company says there’s “no thawing, no mess and no stress” involved in the preparation of its new product.

If thawing, prepping, and roasting a turkey has you feeling daunted, you may want to check out Butterball's new Thanksgiving turkeys that don't need thawing.

The Garner, North Carolina-based brand is making the holidays simple for both first-time hosts and seasoned cooks.

Thawing a turkey is one of the most popular questions Butterball's Turkey Talk-Line receives every year, according to a company press release, so it created a specially made frozen turkey that aims to cut down on the stress and mess since there are no neck and giblets to remove.

With convenience in mind, the new Cook from Frozen turkey just requires two easy steps: unwrap and roast. There is no thawing necessary. It also doesn’t need basting, brining or evening seasoning. Butterball says it has made a “specially formulated” brine that keeps the meat moist during the roughly five-hour-long roasting process.

If you are already dreading the Thanksgiving feast preps, Butterball has at least one step in the process you can cut.

Gone are the days of thawing your turkey for days before you can cook and serve it to guests. Butterball has introduced a new turkey for a new generation, one that doesn’t need to be thawed. The Cook from Frozen turkey only needs to be unwrapped and roasted,

Butterball, the largest turkey company in the U.S., recently released a frozen bird that allows diners to go cold turkey on the multi-hour process of thawing the Thanksgiving staple. The company’s new “Cook from Frozen” turkey only requires two steps before it is prepped for the plate: unwrapping it and cooking it in the oven,