Coca-Cola is launching a prebiotic soda brand called Simply Pop, taking on upstarts Olipop and Poppi. Starting in late February, consumers on the West Coast and in the Southeast will be able to try Coke’s iteration of the trendy drink.

Prebiotic soda. Apparently the concept is catching on. Where previously it was largely the province of small brands like Olipop and Poppi, it

While they aren’t available nationwide just yet, the juicy new soda is rolling out this month to stores such as Target, Publix and Albertsons in the West and Southeastern U.S. Additionally, you’ll be able to get them shipped straight to your door via Amazon Fresh for $2.49 a can.

Coke's new prebiotic soda Simply Pop will be available later this month in flavors strawberry, pineapple mango, fruit punch, lime and citrus punch.

The drink, which contains fiber for gut health and Vitamin C and zinc for immunity support, pits the beverage giant against fast-growing upstarts Olipop and Poppi.

Coca-Cola is entering the “better for you” soda category with a response of its own. This month, the beverage behemoth is rolling out Simply Pop, a prebiotic-packed soda that is flavored with fruit juice and vitamins that it claims “supports gut health,

Coca-Cola (NYSE:KO) has entered the fast-growing prebiotic soda market with the launch of Simply Pop, as it looks to carve out market share in the growing healthier soda alternative category. The new drink,

With the launch of Simply Pop, the Georgia-based drinks giant is staking its claim in the fast-growing prebiotic soda market.