"Inner Excellence" by Jim Murphy has jumped to the best-selling book on Amazon after A.J. Brown read it during the Eagles-Packers game.

As Brown’s reading material during an Eagles playoff game went viral, the author points to a message from the book: “There’s so much more to your life than the business of just trying to achieve.”

The Eagle went viral for reading ‘Inner Excellence’ on the bench. The writer, contacted by SI, says, ‘It’s really an honor to be a part of his life.’