TAG Heuer Returns

How TAG Heuer And Formula 1’s Historic Partnership Will Help Sell More Watches
TAG Heuer continues its unrivalled relationship with Formula 1, becoming the sport's Official Timekeeper in 2025 (again).
Tag Heuer Returns as Official Timekeeper for Formula 1
TAG Heuer returns as an Official Partner and timekeeper for Formula 1 as the FIA celebrates 75 years of storied motorsports history.
TAG Heuer Has Replaced Rolex as Formula 1’s Official Timekeeper
Over the summer, it was reported that the Swiss watchmaker was gunning to become the motor-racing competition’s official timekeeper, a title previously held by its competitor Rolex. Now, the brand’s parent company, LVMH, has successfully completed the sponsorship transfer with a 10-year contract after more than two decades.
TAG Heuer replaces Rolex as F1 official timekeeper
Formula 1 has announced TAG Heuer as the first individual partner as part of its 10-year deal with LVMH. Replacing Rolex, TAG Heuer becomes the championship's official timekeeper and branding will be used globally after LVMH struck a decade-long agreement to bring a number of its luxury brands to F1.
TAG Heuer's Grand Return to Formula 1
The famous Swiss luxury brand will become Formula One's Official Timekeeper once more next year, continuing its long, storied association with motorsport's main event.
F1 confirms new official timekeeper to replace Rolex
Starting from next season, TAG Heuer will again be F1’s official timekeeper, having previously held the title between 1992 and 2003. High-end Swiss watchmaker Rolex had been a partner to F1 since 2013. F1 is celebrating its 75-year anniversary in 2025 and will hold a first-ever joint-season launch at the O2 in London on 18 February.
TAG Heuer confirmed as Formula 1’s official timekeeper
Formula 1 has officially confirmed the return of TAG Heuer as its Official Timekeeper starting in the 2025 season.
TAG Heuer becomes official timekeeper of Formula 1
The luxury watch brand will have a significant presence both on and off the track, through trackside branding, Fan Zone and Paddock Club activations.
F1 | TAG Heuer returns to Formula 1 as Official Timekeeper
An important novelty awaits Formula in the 2025 season. The premier class of motor racing has just announced the return of TAG Heuer, after rumors that had circulated in recent months, as the official timekeeper of the category that this year celebrates its 75th anniversary.
Tag Heuer in as F1’s timekeeper as LVMH deal takes shape
Motor racing’s prestigious Formula 1 (F1) series has unveiled major watch brand Tag Heuer as its timekeeping partner for this season. This comes as one part of the overall long-term tie-up between F1 and French luxury goods conglomerate LVMH,
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TAG Heuer Returns As The Official Timekeeper For Formula 1 In 2025
TAG Heuer will be the Official Timekeeper of Formula 1 in 2025 ✓ Jorg takes a closer look at the history of TAG Heuer and F1 ...
Tag Heuer replaces Rolex as official timekeeper of F1
Tag Heuer will replace Rolex as Formula One's official timekeeper this season as part of a new 10-year partnership with ...
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Tag Heuer becomes Formula 1's Official Timekeeper in 2025
It is official. Tag Heuer's and F1's partnership will kick as of this year. As part of the 10 year deal with LMVH, parent ...