The visual narrative she creates challenges conventional music video formats, establishing a new benchmark for artistic innovation in the hip-hop landscape. The brilliance of Doechii’s promotional strategy lies in its multi-layered approach to audience engagement.

It's safe to say that Doechii‘s viral sitcom-inspired "Denial Is a River" is already the best music video of 2025. From the vintage Family Matters style visuals, to her captivating rapping, to the surprise guest appearances from Zack Fox and Ricky Thompson,

We’re only on day two, but Doechii is already having a great year. The “Nissan Altima” rapper just released the video for “Denial Is A River,” an extremely fun clip that parodies Family Matters and other sitcoms of eras past, with a few famous guest stars in Zack Fox, Teezo Touchdown, and more.

Doechii previously performed the song on The Late Show With Stephen Colbert and Genius’ Open Mic with Issa Rae, and in her NPR Music Tiny Desk Concert. However, it really does not look like fans are going to tire of the witty track any time soon.

Doechii is already hitting the ground rounding. On Thursday (Jan. 2), the ascendant Tampa rapper released the highly anticipated music video for "Denial Is a River," a standout cut from her breakout mixtape Alligator Bites Never Heal.

The track appears on Alligator Bites Never Heal, which came in at No. 4 on Complex’s recent ranking of the year's best albums. “Nissan Altima,” another track off the album, also landed high in Complex’s rundown of the year’s best songs, as seen here .

Watch Doechii's "Denial Is A River" video. The visual for the Alligator Bites Never Heal song includes guest appearances from comedian Zack Fox and Earl Sweatshirt.