Black Ops 6 joins Game Pass, sparking concerns over lost sales but offering a massive subscriber boost. Analysts weigh in.

Wedbush boss Michael Pachter believes that putting Call of Duty in Game Pass could result in up to six million lost sales, based on the idea that 25% of Game Pass subscribers may have bought the game anyway. However, he adds that the move could result in between three to four million people signing up to Game Pass to access the title.