Bing is using a clever new trick to convince users into thinking that they're using Google by changing the look of the site.

Searching for “Google” on Microsoft Bing right now (when logged out) brings up a search experience that looks a lot like Google, with a graphic akin to one of the search giant’s signature Doodles, but is actually still Microsoft Bing.

Microsoft Bing is tricking unsuspecting users searching for Google by displaying a webpage that looks like Google Search.

Microsoft is reportedly using deceptive tactics to grow its market share against Google in the search landscape by making Bing look like Google.

Is imitation really the best form of flattery? In an effort to get more people to use Bing, Microsoft appears to be disguising its Bing searches as Google ones for any users seeking to ditch Microsoft's default for the world's most used search engine.

Using Bing, Microsoft's own search engine that challenges Google's monopoly, is something the company would really, really, really like you