Media in Canada
WEBNewcomers are consuming Canadian media before they arrive. According to study conducted by GroupM, CMDC, and Kijiji Canada, new Canadians still represent an untapped market. Media in Canada – keeping media and marketing execs up to speed on the Canadian media scene.
News - Media in Canada
WEBSainte-Justine Foundation’s media plan aims to diversify donor base. With primetime TV spots, OOH, and digital strategies it is the largest fundraising campaign ever undertaken by a single hospital in Quebec. By Staff. 5 days ago.
Most-read of 2021: Media Companies - Media in Canada
WEBDec 21, 2021 · Rogers Sports & Media enters OOH by acquiring Rouge Media Group. While 2021 will likely be remembered for some other key events at Rogers, the company attempted to start the year on the right foot with an entry into a whole new media realm. The company’s Sports & Media arm acquired Rogue Media Group, along with its staff and network of 2,600 ...
How Global’s The Morning Show rose to the top of the ratings
WEBMar 14, 2022 · In a time when brands and media properties are striving to be more “lifestyle-oriented,” Global’s The Morning Show has become the highest-rated late-morning TV show in Canada by balancing that with a healthy dose of news and information viewers want to keep up to speed on.. Not to be confused with the Apple TV+ scripted series that shares its name, The Morning Show launched in 2011 and ...
How will media be redefined in 2022? - Media in Canada
WEBDecember 21, 2021. The end of another year inevitably means beginning to look ahead to what 2022 will throw at the industry, both in terms of challenges and opportunities. Some media leaders that make up the board and membership of the CMDC are choosing to look on the brighter side, and below, they offer their perspectives on how the role of ...
How Canadians are getting their news without Meta
WEBMay 16, 2024 · The research found that more than a third of online Canadians (35%), mainly those 18 to 34, feel they will consume less Canadian news as a result of the Meta ban. Women (39%) are more likely to feel this way than men (31%). The Meta ban did impact usage of Facebook in particular for news, which was cut nearly in half from Spring 2023 (29%) to ...
Most-read of 2021: Agencies - Media in Canada
WEBDec 20, 2021 · For media planning and buying, the nine VORs were Carat, Cossette Media, Cundari, Initiative, Media Experts, Mediacom, OMD, PHD and Wavemaker. Carat, Cundari, Media Experts and OMD were also among the digital and social media planning and buying VORs, a separate list that also includes Accenture, Dandelion, Magnet, …
Resources - Media in Canada
WEBResources. The annual guide features the latest stats and insights on traditional, digital and emerging media, media channel spend details and consumer data and trends. From connection plan innovation and new ad opportunities to research and ratings, Media in Canada ™ covers the gamut of media biz news.
By The Numbers: Canada’s ad market officially recovered
WEBNov 1, 2021 · TV has exceeded pre-pandemic levels – Q3 was the first quarter where every month saw growth versus 2019. In Q4 of 2020, Canada crossed a 60% digital share. And that was the highest we’d ever seen. Currently for Q3, it’s sitting around 57%. That, combined with the 34% ad spend we’re seeing for TV …
Traditional media still has a role with millennials: report
WEBFeb 8, 2021 · Despite the fact that traditional broadcasting still has a place, millennials are spending more time online and less time with traditional media, such as traditional radio or TV. Gen Zs report spending roughly 38 hours per week on the internet and only a total of 10 hours watching traditional TV and listening to traditional radio.