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WEBPodcast: How SMC is ‘hitting a home run in the Kingdom’. The surge of a digital-savvy generation in the Middle East in tandem with colossal technological breakthroughs have shifted priorities towards key partnerships, diversified strategies, borderless bran.
Two months after Chrome’s cookie U-turn: what’s next for privacy ...
WEB2 days ago — Wassim Mneimneh, Managing Director, MiQ MENAT on what’s next after Google’s cookie U-turn. Two months since Chrome reversed its cookie deprecation plans, questions remain on the future of advertising. In the MENAT region, where Chrome dominates with a 79.2 per cent browser market share in the ...
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The MENA Power List 2024: Embracing change fearlessly in light of …
WEB3 days ago — James Bicknell, CEO, BackLite Media. TITLE: Chief Executive Officer, BackLite Media YEARS IN THE ROLE: 15 years YEARS IN THE INDUSTRY: 23 years YEARS IN THE MIDDLE EAST REGION: 20 years POWER ESSAY: Embracing change fearlessly in light of AI and innovation, by BackLite’s James Bicknell
A new IDEA to change the DEI order - Campaign Middle East
WEB4 days ago — According to the World Health Organization (WHO), 50 million people in the Middle East, roughly 15% of the global population (that’s 1 in 8 of us), have some form of disability, whether that’s evident to the outside world or a hidden, like dyslexia, ADHD or colour blindness. While we’d all agree accessibility is a human right, many people ...
Change the script: A call for a courageous future in the region
WEB2 days ago — The Middle East and North Africa region is made up of such diverse peoples and cultures that can’t be painted with one brush.To think of it as a singular region would be to dilute its rich complexity to its lowest common denominator. This diversity is a strength, but it also results in social attitudes, cultural tendencies and traits that differ significantly from East to West, thus shaping ...
The e-commerce revolution - Campaign Middle East
WEB4 days ago — The e-commerce revolution. Campaign Editorial. KFC MENA's Sony Nagpal writes on decoding data to redefine the consumer experience and adapt to customer expectations in a digital-first world. Decoding data: ‘To capitalise on emerging technologies, consolidating data into a CDP is key.’. The last few years …
Campaign announces next Breakfast Briefing: The Future is Now
WEBAug 7, 2024 — Campaign Breakfast Briefing: The Future Is Now. Venue: Grand Plaza Mövenpick, Media City (Google Maps link) Date: 06/09/2024. Time: 8:00 am. The Agenda. 8:00am: Registration & Breakfast. 9:00am: Welcome speech by Nadeem Quraishi, Publisher at Campaign Middle East. 9:05am: Chair’s opening remarks by Anup Oommen, Editor at Campaign Middle East.
Campaign announces winners of Agency of the Year Middle East …
WEBDec 9, 2022 — Jalaja Ramanunni. Campaign hosted its first edition of Agency of the Year Middle East awards to celebrate the best minds in advertising, marketing and media. The winners this year were announced during an awards ceremony today in Dubai. IMPACT BBDO took home the award for the ‘Creative Agency of the year’. In addition, IMPACT BBDO’s Rani ...
Top 20 News Stories - 2021 - Campaign Middle East
WEBDec 22, 2021 — 2 In February Edmond Moutran, the founder of Memac Ogilvy, passed away. Moutran, who was born in 1944, joined Bahrain-based Intermarkets in 1973. In 1984 he left to establish his own agency, Middle East Marketing And Communications (Memac). In 1986 Memac entered into an affiliation with Ogilvy & Mather, …